It's that time of year when the internet is abuzz with rumors and hype about the latest and greatest cameras soon to be released. Megapixels, ISO, file formats, anti aliasing filters, sensor sizes, micro contrast et cetera et cetera. It's easy to get caught up in all the gadgetry and technical crap and forget what the whole point is.
Great Imagery. Creativity. Images that make people go "Wow!". I have been impressed with Wrangler's recent ad campaigns. It was pretty ballsy of them to hire Ryan McGinley to shoot their "We Are Animals" print campaign.
And then I saw the website for their Blue Bell Spring/Summer 2010 Collection.
Totally Awesome. I'm showing my support of creative advertising by buying a pair of Wrangler jeans. I also try and order Dos Equis whenever I'm in a Mexican restaurant. ;-)